 ScreenWeb Audience Profile
ScreenWeb Ranked Tops Amoung Industry Sites
In a recent survey, ScreenWeb ranked tops amoung all
screen-printing Web sites earning "four stars" for its content
channels and the highest rating of all screen-printing Websites.
Participants indicated they are more likely to visit ScreenWeb than
any other screen-printing site.
ScreenWeb surveyed its visitors and other screen-printing
professionals to understand who visits industry Web portals and which
ones best meet visitor needs.
Participants also rated highly ScreenWeb's user interface,
availability, relevance and overall user experience. Product and
supplier news was cited as the top reason for visiting.
Other survey highlights:
ScreenWeb visitors are leaders and decision makers:
- 52% are presidents or owners
- 18% are production managers
- 7% are vp/general manager
- 52% have complete purchasing responsibility
- 32% have partial purchasing responsibility
- 34% work at locations with more than $1 million in sales
- 21% work in organizations with $5 million or more in
sales
ScreenWeb visitors find information in non-traditional
ways:
- 58% attended one or fewer trade shows in 2002. 27% did not
attend any trade shows last year.
- 55% of visitors do not subscribe to Screen Printing
magazine. 7% subscribe to other trade magazines and 4% don't
subsribe to any printing trade magazines.
ScreenWeb visitors take action:
- 72% Read "how-to" or news articles
- 34% Searched the Services Directory for Printers
- 17% Clicked on a banner ad
- 25% Clicked on an advertiser link
- 65% Researched new product information
- 51% Searched for products or vendors
- 24% Specified or purchased based on ScreenWeb information
- 11% Purchased or sold equipment in ScreenWeb's
Classifieds
- 31% Got answer or resolved a problem
Be seen in ScreenWeb 24 hours a day, 365 days a year--and build
the traffic that drives sales.
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