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American Screen Art: Capitalizing on Change

(May 2006) posted on Wed May 24, 2006

Find out how the company has benefited over the last five decades by constantly transforming its production capabilities.

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By Lori Leaman

The company keeps its Virtu busy printing on everything from paper to metal. Common applications include indoor and outdoor wall murals and floor graphics, banners, window graphics, backlit sign faces, pole wraps, menu boards, and more on materials such styrene, Sintra, foam board, polycarbonate, wood, and textiles.

American Screen Art also uses its Virtu press to print various types of lenticular graphics for cold-drink vending machines and for retail applications (Figure 6). The company also produces reflective and backlit lenticular graphics for small illuminated boxes or wall applications 9 sq ft and larger.

The implementation of digital-printing technology has proven its value to American Screen Art. Even though the shop continues to produce a majority (85-90%) of its jobs on screen-printing equipment, the digital presses allow the company to fulfill short-run print jobs and prototype pieces for customers. Alexander says the screen and digital technologies definitely complement each other.

Investment in employees

American Screen Art prides itself on having a staff of loyal employees who have remained with the company since its inception, and the management team takes a great interest in training its staff to meet the work standards established for each position. Training begins with a screening of basic skills, such as language, math, computers, and color recognition. The company then sends its employees to formal training classes that are led by the shop's operations staff. Each trainee is then assigned to a skilled employee to learn the actual hands-on, nitty-gritty details for each job. Employees also are cross-trained in order to meet demands for additional help in specific departments or large jobs where extra help is needed.

American Screen Art believes in involving its staff in issues of environmental concern. The first major "green" move American Screen Art made was to switch from solvent-based to UV inks. The company also stresses the importance of using biodegradable cleaning agents and recycling wherever possible. Alexander says the shop recycles most of the materials it uses, including paper, corrugated products, and wooden pallets.

Notable achievements


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