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This roundtable discussion sheds light on issues and trends in a variety of outdoor-advertising applications.

By Ben P. Rosenfield

Screen Printing magazine recently sat down with printers and regulatory experts to find out about what’s going on in outdoor advertising. The particpants include:

Brandon Gabriel
Principal
LAgraphico, Burbank, CA

Jeff Golimowski
Communications Director
Outdoor Advertising Association of America, Inc., Washington, D.C.

Myron Laible
Vice President of State, Local, and Regulatory Affairs
Outdoor Advertising Association of America, Inc., Washington, D.C.

Judd Morgan
Sales and Marketing Coordinator
USA Image, Louisville, KY

Ryan Westfall
Principal
Graphic Impressions, Hutchinson, KS

What are some of the industry trends you’ve noticed lately?

Ryan Westfall Graphics are getting bolder, and they’re changing more often. Vinyl technologies are becoming more conducive to several different applications that weren’t possible 10 years ago. Adhesives and vinyls are more conformable than ever. Advertisers, whether vehicle graphics or just an outside signage campaign, have the flexibility right now to do so many more creative things than they used to do just because of different adhesives. Everyone is fighting for the mind of the consumers, and advertisers are more aware than they’ve ever been that they have to continue to update their brands to get noticed. We’re getting more and more signs from them, and they’re changing their campaigns more often. Digital is not really a new thing anymore, but digital printing continues to grow because of its ease of use and versatility. It has helped us grow as a business, and our screen-printing business is still growing and is strong because we can print on so many different substrates.