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Are We Creating the Monster or Just Feeding It?

(November 2010) posted on Mon Nov 08, 2010

Are we just part of a changing culture that focuses on instant gratification?


By Bob Chambers

We have all been told, “The customer is always right.” A friend recently shared a slight twist on that old adage, “The customer is not always right, but the customer is always the customer.”

When we started in the business of printing custom T-shirts 30 years ago, we would promise our customers a 10-working-day delivery, and our customers were amazed we could get things done so quickly. Today, we average five working days, and it is not uncommon to have a few same- and next-day orders to process.

I realize that 30 years ago we were hand drawing and hand separating our designs to create film positives. Remember Rubylith, photo enlargers, and the like? Now, due to great advances in technology, we can get a tremendous amount of prepress work done in a short amount of time.

Have we brought on ourselves the additional stress of getting work done in less time because we want to take care of our customers’ needs or because we are afraid of saying no to unreasonable turnaround times? Are we just part of a changing culture that focuses on instant gratification?

I am sure I am not the only one dealing with these changes. How are you coping?


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ERIC DENEPALITANO says: one of the problems is clients think we are like a copy machine as soon as they give us some art they think we press a button and its done. These are clients that have been getting stuff printed for years. ...

one of the problems is clients think we are like a copy machine as soon as they give us some art they think we press a button and its done. These are clients that have been getting stuff printed for years. they want cheap, fast and quality and its not always possible with what we are given and when. I think the screen print industry should have set pricing so we are all on the same level!
But thats wishful thinking!

posted on: Mon, 12/27/2010 - 5:33pm

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