Samsung’s new semiconductor fabrication facility in Austin, TX isn’t just another memory-manufacturing plant. The $3.5 billion building is the largest in the state where everything is bigger and is the largest foreign investment in the US. As part of its effort to create a clean, safe, and attractive environment for its staff, the company decided to bring a little life to several rooms in the plant with graphics of nature scenes and other attractive images. It was a simple concept in theory, but not so easy when the media for the job consisted of large glass and mirror panels.
Samsung researched some local print shops and contacted Austin Graphics for help on the project. David Pesnell founded Austin Graphics in 1997 as a service bureau that provided desktop publishing, film negatives, and Matchprint proofs to printers, designers, and ad agencies. That same year, Austin Graphics purchased its first large-format printer and laminator. Over the years, the firm added large-format inkjet printers and pursued the vehicle-wrap market. Today, the 21-employee company is equipped with solvent and UV inkjets, as well as photographic imaging technologies, to produce displays, P-O-P signage, and trade-show graphics for more than 2000 Austin-based companies. Austin Graphics also designs, prints, and installs approximately eight vehicle wraps each week.
Austin Graphics had never produced a job of the type that Samsung requested, but the printing company took on the gigantic assignment with confidence in one of its newest pieces of equipment, EFI’s VUTEk QS2000 flatbed printer. “I felt that we could produce the job within the customer’s tight deadline, and produce it with superior results,” Pesnell says.
Samsung provided the team at Austin Graphics with image files created in Adobe Photoshop and Illustrator. The first step of the project was to print samples of the images for Samsung. “They were stunned at the results we were able to achieve,” Pesnell says.
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