Students benefit from using advanced technology for package and brand design.
In the beginning of the workshop, students develop new skill sets. One of the goals is to have the students build a basic box and apply graphics, creating concepts for a cube or a tissue box. For the second part of the workshop, the students go into greater depth, learning how to use Studio Toolkit for Flexibles, for packaging design. The curriculum digs deep into the different types of packaging applications that this software can render, such as stand-up and drink pouches, candy bar wrappers, snack bags - even diaper bags. A tutorial exercise will demonstrate how to create a bag from scratch, taking full advantage of Studio's tools palette, including pan/rotate, zoom, fold line, mesh, puller, freeze, align graphics and visualization, allowing settings for contents of air, liquid, material stiffness and rounding. The course will also review the concept of spot versus four-color, showing results in Studio. Students will explore putting graphics onto the bag, with second and third previewing. As the workshop comes to completion, students will work on an exercise to create a quick bag or pouch using Studio Toolkit for Flexibles.
"Esko's software is designed for visualization and production, and the realization of true packaging," says Herrera. "It takes you from start to finish so you can see a realistic version of what you've created."
Although the Esko technology is still fairly new for most of the students, the excitement is evident. "Our students are already trying to push the envelope with the software," says Herrera. "We predict by the end of next term to see some unexpected results. When our design students get their hands on the software, you will start seeing some surprising things."
About Art Center College of Design (www.artcenter.edu)
Founded in 1930 and located in Pasadena, California, Art Center College of Design is a global leader in art and design education. Art Center offers undergraduate and graduate degrees in a wide variety of art and design disciplines, as well as public programs for all ages and levels of experience. Renowned for its professional rigor, ties to industry and social impact initiatives, Art Center is the first design school to receive the United Nations' Non-Governmental Organization (NGO) status. Both DesignIntelligence and U.S. News & World Report consistently rank Art Center's industrial design programs as #1 and BusinessWeek regularly features Art Center among the world's top design schools. U.S. News also ranks Art Center's art and media design programs in the top twenty Grad Schools. Throughout the College's 82-year history, Art Center's alumni - a network of more than 18,000 artists and designers - have had a profound impact on popular culture, the way we live, and important issues in our society.
About Esko (www.esko.com)
Esko is a global supplier of integrated solutions for packaging, sign and display finishing, commercial printing and professional publishing. Esko products and services help customers raise productivity, reduce time-to-market, lower costs and expand business and improve profitability.
Esko is the worldwide market leader with software for artwork creation, structural design, pre-production, workflow automation, quality assurance and online collaboration. Esko solutions support and manage the packaging and print processes at brand owners, retailers, designers and packaging manufacturers.
CDI flexo computer-to-plate imagers and Kongsberg digital finishing systems complete the portfolio for the packaging, label, signage and display industries.
Enfocus, with its suite of PDF tools for graphic designers and print production professionals, is part of Esko.
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