The Creative Corner appears at FESPA 2013, London, 25-29 June 2013.
FESPA confirms an all-star line-up for its inaugural conference the Creative Corner arriving at FESPA 2013, London, 25-29 June 2013. Among the line-up are some of the biggest names in advertising and design including keynote presentations from: Coca Cola, McCann NY, TBWA, and Unilever. The conference programme will address key topics for the creative community, showcasing what print can do and opening up the relationship between PSPs and end-users.
Located on the show floor on stand Q100N in the north hall, the five day conference is free to attend for all FESPA 2013 visitors. Seminars will look at providing tips on design for particular print applications including; retail packaging and instore POP, interior decoration, outdoor media and extra large print. On Thursday 27 June the Creative Corner will host a VIP day for advertising creatives and brand owners, where visitors can see examples of what print can offer when it’s used effectively – including a hosted tour of the Print Inspiration Runway.
Kicking off the conference, the first day looks at retail packaging with Michelle Adams, Founder & President of Marketing Brainology. Michelle will discuss her shopper engagement study which looks at the part neuroscience plays in the instore customer decision making process. The afternoon on day one will see the first keynote seminar from Saskia Goeteyn, EU Design Innovator at Coca-Cola Services. She will discuss how businesses can increase brand loyalty and how as an organisation Coca-Cola creates value and drives competitive advantage for its global portfolio of brands. Coca-Cola’s 90-year iconic brand design will be showcased as a case study highlighting the value of good design.
Interiors is the focus of the Creative Corner on day two, where Felipe Araujo and Daniel Perez from Catalonian interior design agency Eque y Seta, will explore how they are using print in the interior realm and the relevance it has within their industry. They will also offer examples of how their clients are using print as well as a case study of a recent project they worked on called ‘Print Avenue’. Debbie McKeegan, Creative Director at Digetex Group will also take to the floor focusing on soft furnishings and the possibilities and capabilities of print in this industry.
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