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From Panhead Harleys to Process Color: The Story Behind Anderson Studio

(January 2008) posted on Tue Jan 22, 2008

What happened when a passion for art, music, and motorcycles collided with an interest in screen printing? Anderson Studio was born. Learn about the shop's history and how it became known around the world for its garment work.


By Ben P. Rosenfield

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“We took those pencil sketches and drawings and actually separated those— shot halftones of them and printed them with opaque inks on black shirts. They turned out beautiful. They were a little porous because we used 35-, 36-, or 45-line halftones in those days. It was a huge dot, but it still was really nice,” he explains.

By the early 1990s, Anderson Studio was involved with custom printing, producing its own lines of printed garments, and ad specialties. Anderson found himself in need of administrative assistance, so his wife, Sherry, joined the company full time and took over the office, managing finances and day-to-day operations. Anderson says the business couldn’t work without her.

 

In the shop

Anderson Studio has come a long way since the days of the wooden crates and luck-of-the-draw registration. For example, film generation in the prepress area is handled by an Agfa Select- Set 5000 imagesetter, a tool Anderson describes as very accurate. It’s joined by a 56 x 72-in. vacuum frame and 6-kW NuArc exposure system, a Newman Roller Master stretching table, and a Serilor Diamond squeegee sharpener.

Equipment on the production floor includes 14- and 16-color M&R Challenger automatic presses, six M&R Cayenne quartz flashes, an eight-color Hopkins manual press, and a 20-ft M&R 2000 Series Sprint dryer. The shop also uses pin registration and Newman Roller Frames. A dozen employees, some of whom are part time, handle a variety of tasks in each department. Anderson says none of his business’s success would be possible without the help of his staff and the loyalty they show.

 

The Anderson philosophy

Anderson’s shop isn’t limited to his screen-printing business. He continues his work in custom motorcycles and airbrushing on the lower level of the two-floor facility he owns and uses part of the space for storage.


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