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How I Stopped Worrying and Learned to Love Inkjet

(February 2014) posted on Fri Feb 14, 2014

Inkjet has managed to thaw even this old squeegee-holic’s heart.


By Andy MacDougall

Film production is probably the one area where inkjet gets unconditional love from this old ruby-cutting fool. I recently inspected some inkjet film positives side by side with imagesetter output, and the detail achieved from the inkjet was better. But that’s just superficial beauty. The real deal for me is how, with an assortment of inexpensive films, anyone with a desktop printer can output professional quality positives, which is helping to fuel the explosion of DIY screen printing going on now. All the rock poster people, T-shirt start-ups, art printers, and mom-and-pop shops can do their films in house, chemical free, and at a low cost.

The bigger screen shops on the display side are the ones that have become infatuated with inkjet, in some cases divorcing screen printing completely. Many others see the benefits of keeping both technologies around, since one complements the other. Is this “process polygamy?” Maybe. Should we care? No. Screen printers were never part of the normal print society anyway. We’ve always been the weirdoes of the imaging world. Where “normal” printers concern themselves with paper, we create t-shirts and touch screens, glass panels and goalie sticks, solar cells and stop signs. We make our own rules.

As long as we’re playing true confession, let’s look at some downsides of the inkjet revolution. For me, there are three main ones:

Live fast, die young: I have a nice two-pole screen-printing press that’s at least 15 years old. A bit of grease and $20 worth of new air hoses and it’s good for another 15 years of production. Hands up: Anyone out there running a 10-year-old inkjet printer? OK, how about five years old? Yeah…I thought so. Nowhere in the printing trade has the concept of planned (or unplanned) obsolescence been more apparent than in inkjet printing. Bring money. Print fast. Buy a new one.

Pixelation across the nation: Kids today are unaware of the beauty and boldness of spot color, and the current crop of graduating graphic designers appears to have lost touch with the concept of designing for the medium. There seems to be very little knowledge of the various printing processes and their strengths, weaknesses, and requirements. Inkjet can’t do everything and never will, contrary to what that slick salesperson at the SGIA show told you. The history of print is one of change, adaption, application, and invention.

Hot, but high maintenance: Like Johnny Depps’ wife in the movie Blow, the initial attraction eventually wears off and then reality sets in. Inkjet printers need TLC too. Unlike screen presses, they require specific, sometimes proprietary inks and specialized materials for individual machines. Mess with anything outside those guidelines and you may pay a price, usually in the form of a technician you bring into your shop at your expense to tell you the printer needs new heads because of an unauthorized ink you used.

Still, inkjet has managed to thaw even this old squeegee-holic’s heart. If you’re still on the hate/hate side of the fence, you may want to reconsider. Succeeding in this business today means constantly evaluating not only what you want, but what your customers desire. True love only occurs when everyone in the relationship is happy.

 


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