Objectives include benchmarking key trends in wide-format printing, generating a definition of application eco-systems for key applications and markets, and more
InfoTrends has new multi-client study, "Wide Format Printing: A Critical Element in the Communications Mix," that’s intended to uncover who buys wide-format graphics, what they buy, and why.
"This study will identify market forces driving wide format graphics demand, purchasing behaviors of wide format buyers, and top purchasing criteria," says Lisa Cross, associate director of InfoTrends’ Business Development Strategies Service. "It will also measure the impact of mobile technology on wide format applications and how this affects wide-format graphics’ role in a cross-media world."
Study objectives also include benchmarking key trends in applications, order volume, frequency, and more, compared to previous versions of this study completed in 2009 and 2011; generating a definition of application eco-systems for key applications and markets; and more.
For more information, visit www.infotrends.com.
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