The International Sign Association (ISA), Alexandria, VA, announced its partnership with the US Chamber of Commerce for a signage site through the Chamber’s Website, www.uschamber.com. The site features a detailed section on signage titled Signage: Your Voice on the Street. Authored by ISA, this section is divided into eight chapters that cover a variety of topics from the value of signs to dealing with local sign codes. Chapters include Signs: The Bottom Line, Signs as Marketing, The Right Sign for Your Business, How to Choose a Sign Company, Financing a Sign, Your Legal Rights, Applying for a Permit, and Obtaining a Variance. The site also offers a virtual tool kit located in the Small Business Center section. The International Sign Association is located at 707 N. Saint Asaph St., Alexandria, VA 22314, 703-836-4012, fax: 703-836-8353, Web: www.signs.org.
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