The International Sign Association (ISA) relocated to a new facility in May and unveiled a refreshed brand identity to mark the occasion. The new facility incorporates many of the latest design techniques, including features such as low-energy fluorescent and LED lighting, glue-free carpeting, and Greenguard-certified workstations. The new facility also allows ISA to showcase the work of some of its members.
The new brand identity comes as a result of the findings of a communications audit conducted in late 2007. The new logo was designed for versatility in print and online applications and replaced a brand identity originally developed in 1995. With the exception of a minor change in typeface, the ISA logo, until now, has remained basically the same for more than 13 years.
“Throughout the rebranding process, our goal was to collaborate with our members and the board to develop a logo that would reflect the industry’s flair for innovation and also be representative of all segments of the multi-faceted sign industry,” says Laurie Kusek, ISA’s director of communications and marketing. “The finished product is contemporary and straightforward, yet it maintains a cutting-edge feel.”
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