Upgrading is but one important part of staying on top of technology.
This leads to more friction between content creators and print providers. The content creators are all looking for new techniques. They are usually on the cutting edge with their design features. The complexity of the files generated creates enormous challenges when a production artist has to attempt to translate the intent of the artist to the reality of output.
In talking with my clients, the most common response I get as to why they have not upgraded their software has to do with the limited incremental increases in features and benefits as it relates to print production. When considering the high upgrade costs, the number of seats requiring licenses, and the limited benefits to them, the decision is to opt out of the upgrade.
Software As A Service
The diminishing number of companies that routinely upgrade has created a trend. This is the move to Software As A Service (SAAS), where you pay a monthly subscription to access the services you need. This is a welcome solution. Currently, Adobe is offering to move everyone with a CS3 or higher license to the cloud-based model for $29.00 per month per seat. I really like this for a number of reasons.
The first is you now have a clear path to stay current at an affordable rate. The software resides on your machine, just as it does now, and it pings the Adobe servers to verify your license. This $29 per month allows you to access the entire Creative Suite―everything Adobe makes. This means even more as we move toward additional multimedia content creation and the need to manage brand, color, and content across different media.
The second thing about cloud-based SAAS is that Adobe can continuously release progressive bug fixes, new features, and less drastic major upgrades. SAAS moves toward a continuous upgrade process. This helps Adobe and the end users stay current and minimize the shock of major interface redesign. This has been one of my big complaints with Microsoft upgrades to the Office Suite. Whenever I do a major upgrade, it takes me several weeks to learn where everything has gone and to learn the new pallets, panes, and menu bars.
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