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Keeping Pace with Digital and Software Changes

(April 2013) posted on Wed Apr 24, 2013

Upgrading is but one important part of staying on top of technology.


By Mark Coudray

If you haven’t used Lynda.com, you’re in for a treat. They have hundreds of tutorial subjects on every imaginable subject with thousands of video segments. Not only can you access virtually every major design, paint, illustration, and 3D program, but you also have complete access to Web-development and coding tutorials.

Tutorials on AppleScript help you to automate your workflow. There are tutorials on PHP, MySQL, Ruby, Objective C, C++, Javascript, Jquery, and the list goes on and on. And this leads nicely into the next big thing in software.

Of course, I’m talking about widget and app development. As common as apps are on our phones and tablets, I’m shocked and amazed that more businesses aren’t taking advantage of the ease of creation to improve their customer and market engagement.

App development
Apps are all about productivity and making it easy. They are about enablement. Every company will see their own opportunities. I feel so strongly about this that the creation of apps should be the subject of an in-depth series. App creation is one of the fastest ways to differentiate yourself from your competitors.

One of the biggest trends happening right now is the move toward coding your own software apps. It’s an inevitable event. As the digital evolution continues, our ability to interface with it means we need to know how to make our own software. This sounds completely outside our reality, but it really isn’t.

There’s a very good reason why you should be looking at app creation: It furthers the engagement with your customers and clients. As Web 2.0 continues to move toward Web 3.0, the difference is two-way connections. The key to making this happen is the apps with which we engage our customers. Anything we can do to make it easier, faster, and cheaper to do business with us will increase our edge.

Along with the meteoric rise of app popularity (Apple just announced the 40 billionth download) comes the corresponding rise in app creation. There are now more than one million apps approved for just the iPhone. In January of 2012, there were 400,000 Android apps—and 700,000 by October of 2012. The majority of apps are still games, but the trend is clear: Huge growth and more and more people move off the desktop and spend more time on their mobile devices.

With so much demand for apps, how hard is it to make one? As it turns out, not so hard. It’s now possible to make your own apps without writing a single line of code. Heck, even kids in middle school are making them. This is huge. Of course, you can learn all about it on Lynda.com.

In looking back over the last 20 years of digital revolution/evolution, the changes have been profound. In virtually every area digital has been introduce, there has been fundamental disruption and destabilization. After the initial disruption, that segment remains forever altered.

There is no going back. Faced with the fact we live in a digital world that will only become more digital, how we learn and keep up will determine how relevant we are and our business are to our customers and clients. This should be what shapes our practices when it comes to upgrading and keeping current in an ever-changing digital landscape.


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