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Keeping Your Business Healthy in a Down Economy

(May 2009) posted on Wed May 20, 2009

If the economic downturn has left you with extra time on your hands, why not use it to look for ways to strengthen your company? Follow the ten guidelines presented here to find new business opportunities and keep your company profitable.

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By Mike Ukena

Everyone in this business faces the occasional “customers from hell.” And everyone is glad when they go away. What this principle applies to is the typical “good” customer, those who bring work to your business and don’t bicker about the price every time they walk in the door. These are the customers that pay on time and genuinely enjoy doing business with your organization. What? You don’t have any customers like that? Then you really need to read on.

Without customers, a business is nothing. They are the single most important thing that a business must have in order to grow. Years ago, nurturing customer relationships was a lot easier than it is today. Blame it on pricing competition, the pace of modern life, or poor communication, but today it is much more difficult to treat every customer as king and win the kind of loyalty you once did.

Of course, this is not to say that you should now treat customers like you were selling them fast food. You never know when an average customer will turn into a gem, so it’s in your best interest to look out for the customer’s best interest. Going the extra mile when a customer is in a real bind can raise your relationship with the customer to the next level and lead to more business for your company.

Respect for customers will not always pay dividends, but it is much too important to make any assumptions about who to treat well and who to ignore. By treating them all as if they are the only customer you have, you greatly improve the odds of success.


Never make decisions based on rumors

Screen printing is no different than any other business when it comes to rumors. They run thick most of the time, and even thicker when business is slow.

Rumors can be destructive. Both the rumors that you hear coming from outside your business and those that circulate inside can distract you and your staff from real job duties. The most unproductive workers in the world are the ones that are constantly worried about their future because of some rumor they heard.


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