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Keeping Your Business Healthy in a Down Economy

(May 2009) posted on Wed May 20, 2009

If the economic downturn has left you with extra time on your hands, why not use it to look for ways to strengthen your company? Follow the ten guidelines presented here to find new business opportunities and keep your company profitable.


By Mike Ukena

For garment printers, the realm of additional products that might be suitable additions include such things as decorated mugs, sleeping bags, pillows, umbrellas, ad specialties, or even graphic products like signs and posters. Similarly, graphic shops might find applications for their equipment on products used in other markets. For example, a company that prints signage or P-O-P displays may find new business in producing decals, graphic overlays, or some other industrial products.

 

Always play the part of salesperson

I find it baffling that so many of the business owners I meet today say that they leave selling to their sales staff. Business owners are really the most important salespeople for their companies.

If you are a business owner, every customer or supplier you come into contact with will judge your business based on the way you present yourself and your company. Don’t miss the opportunity; use it to your advantage and sell both yourself and what your company has to offer. When the head of a screen-printing shop demonstrates complete familiarity with his or her business, its products and services, and its operational nuances, customers gain a sense of confidence and are more inclined to do business with that company.

 

Always listen

Listening is quickly becoming a lost art. Most people are so busy trying to voice opinions and explain their positions that they fail to take the time to listen.

Listening is one of the best ways to sell both your company and your product. By listening to customers, you begin to understand their objectives and can better provide the solutions they need. Good listeners are usually good at asking the right questions, too. When you want to know what someone needs, asking the proper questions can help to ensure that you get the most possible information out of the conversation. The shortest and least-effective conversations are the ones in which no one asks questions.

Most business owners and managers tend to do a better job of listening to prospective customers than to established ones. This situation can cause customers to turn elsewhere for their needs if they feel you no longer care. Listening is not only a great way to learn valuable information, it is also a way to demonstrate to customers that you are concerned about them and their orders.


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