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Lucrative Opportunities in Licensed-Property Printing

(May 2007) posted on Tue May 08, 2007

Licensing is a powerful way to bring fresh, unique, and trendy designs to your garment-printing operation. Read on to learn more about this competitive and rewarding market and how it can help your business grow.

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By Lori Leaman

"Licensing is not a license to print money," Chambers says. "You still have to be able to do the marketing, which is usually a lot more difficult than making the product. Like any business venture, you have to do your homework. Be sure you understand the market you are getting involved in."

In the quest to win a licensed-property contract, be sure to research the marketplace, make sure your shop can support requirements for quality and fulfillment, and be certain that your new product line will appeal to existing and potential customers. With knowledge, preparation, a few winning ideas, and solid printing techniques, you can be on your way to exploring money-making avenues in the apparel world that you may not have realized were available.

Licensing Information Resources

International Licensing Industry Merchandisers' Association (LIMA)
350 Fifth Ave., Ste. 1408
New York, NY 10118
Fax: 212-563-6552

The Collegiate Licensing Company (CLC)
290 Interstate North Cir., Ste. 200
Atlanta, GA 30339

License! Global magazine
641 Lexington Ave.
New York City, NY 100
Fax: 212-951-6714

Licensing Partners Int'l
13000 Sawgrass Village Cir., Ste. 41
Ponte Vedra Beach, FL 32082
Fax: 904-224-5107

Licensing World
The Old Stables, School Lane, Crowborough,
East Sussex. TN6 1PA. GB
44 1892 668444
Fax: 44 1892 668555


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