Licensing is a powerful way to bring fresh, unique, and trendy designs to your garment-printing operation. Read on to learn more about this competitive and rewarding market and how it can help your business grow.
By Lori Leaman
"Licensing is not a license to print money," Chambers says. "You still have to be able to do the marketing, which is usually a lot more difficult than making the product. Like any business venture, you have to do your homework. Be sure you understand the market you are getting involved in."
In the quest to win a licensed-property contract, be sure to research the marketplace, make sure your shop can support requirements for quality and fulfillment, and be certain that your new product line will appeal to existing and potential customers. With knowledge, preparation, a few winning ideas, and solid printing techniques, you can be on your way to exploring money-making avenues in the apparel world that you may not have realized were available.
Licensing Information Resources
International Licensing Industry Merchandisers' Association (LIMA)
The Collegiate Licensing Company (CLC)
License! Global magazine
Licensing Partners Int'l
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