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Lucrative Opportunities in Licensed-Property Printing

(May 2007) posted on Tue May 08, 2007

Licensing is a powerful way to bring fresh, unique, and trendy designs to your garment-printing operation. Read on to learn more about this competitive and rewarding market and how it can help your business grow.


By Lori Leaman

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The licensing industry covers a range of markets, from non-profit organizations to art to trademarks/brands and more. Table 1 presents a comparison of the markets by estimated royalties paid for use of licensed properties in 2005. According to LIMA data, the dominant categories include characters (entertainment, TV, movie), followed by corporate (trademarks and brands), and then fashion. The entertainment category accounts for approximately 44% of all licensing sales in the US, according to Riotto. Trademarks/brands take second place with an 18% share of the market, and the fashion and sports categories tie for third place with 14% each of the market share.

Table 1
2005 Estimated Licensing Revenues by Property Type

Property Type

Estimated Royalties Paid for Use of Licensed Properties ($ millions)

Character (entertainment, TV, movie)

2626

Trademarks/brands

1086

Fashion

822

Sports (leagues, individuals)

810

Collegiate

203

Art

175

Music

128

Publishing

41

Non-profit (museum, charities)

43

Other

18

Source: International Licensing Industry Merchandisers' Association, New York, NY


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