Lamitech, Inc.'s Opacity II Papers for Printing your POP Materials
Supermarkets, clothing store chains and other retail outlets need clear signage with messaging that’s sharply and professionally printed to draw in customers. However, signs, posters or banners that are printed on both sides of a single piece of paperboard may bleed through to either side if the proper technology is not used. The effect will be accentuated in the light of day, for example, with a storefront window sign. This poor print execution where a customer will see backwards type from the opposite side of the sign looks unprofessional and may confuse the customer because it’s difficult to read.
This is not a problem, though, if the right paper is used in the print process, whether it is done by a commercial printer or by the in-house sign department of a large corporation or major retailer, where large format digital printers that can handle this sort of job are increasingly found.
“Think of a deck of playing cards. It’s essential that players not see each other’s hand, so playing cards are printed on paper stock that has black in the middle that prevents seeing through to the other side of the card,” says Mark J. Rowell, president of Mammoth Media, a digital print house in Pembroke, Massachusetts. “There are similar solutions for banners and other POP signage that needs to be visible from two sides, with either a different or the same message on each side. If it’s in a storefront or other well-lit area, it’s even more critical that the right kind of paper stock is used.”
New types of “block-out” or “stop-light” papers are the ideal stock for retail window signage and banners. Although it is only available from select sources throughout the United States, the 100 percent opaque paper board is perfect both for large retailers that have large format digital print capabilities in house and for commercial printers.
This specialized product is created from two papers, with a black adhesive between them, laminated to create one piece. The black center makes the paper opaque, allowing for clean, double-sided, no-bleed-through printing. So viewers only see what they’re supposed to see – there’s no seeing through to the printing on the other side.
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