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New Technology Applications to Grow Your Business in 2012

(April 2012) posted on Tue Apr 03, 2012

How you can expand your printing capabilities in many ways and stay in touch with the latest trends.

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By Harel Ifhar

Styrene P-O-P/P-O-S signage
A tried and true application in the screen printing industry, styrene P-O-P and P-O-S signage is quickly becoming an essential application for digital printers as well. Styrene is a P-O-Pular media choice because it is tear- and water-resistant, inexpensive, bright white, and a durable alternative to paper. Styrene is also available in sheets or rolls, so it can be printed on a roll-to-roll or flatbed press.
Conventionally, styrene has been a go-to media for the screen-printing industry because of its durability and low cost, but digital printers often ran into issues with ink adhesion when it came to printing styrene with digital devices. Today, styrene is available in a digital-compatible, coated option, eliminating adhesion problems and opening the door to this profitable media for digital print shops. Furthermore, some printer manufacturers have introduced digital solutions, like specialty inks that allow for printing on uncoated styrene. With these solutions, you can use the same materials in your digital and screen printing processes and reduce costs for yourself and customers.
In terms of finishing, styrene can be cut into any shape from a rectangle or circle that is then snapped into a fixture or frame to a hanger.
Dan Kimmerly, graphics director with KDM P.O.P. Solutions in Cincinnati, OH, says styrene is one of the most common substrates used for the high-volumes of P-O-P displays the company produces (Figure 2). The substrate’s P-O-Pularity is due to the variety of thicknesses available, from 0.010 to 0.125 inches, and appearances, with translucent styrene for backlits or dead white for double-sided output. KDM’s frequent use of styrene was one of the key factors in its decision to upgrade to specialty inks late last year, as the inks eliminated any previous adhesion or edge chipping issues experienced. Now, the company can take styrene P-O-P displays printed on their printing device directly to the guillotine or die cutter with the confidence that the final output will be top quality.


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