This article presents useful predictions from exhibitors at SGIA.
By Gail Flower
Emma K.R. Scowen, Industrial Product Manager
MacDermid Autotype Ltd., Oxfordshire, UK
Customers are looking for increased efficiencies and to eliminate process steps. For instance, film-insert molding (FIM) is one technique designed to decrease process steps. It’s used a lot in Europe, but is just beginning to grow in importance in the U.S.
Andrew Oransky, Director of Product Management
Roland DGA Corp., Irvine, CA
Customers are demanding flexibility, and that means that they are doing a variety of projects with our printer. It’s always best not to define yourself in too narrow a niche. Speed, cost, control, and productivity will remain important into the future.
Paul Strunk, National Sales Manager
Inkcups Now, Dacula, GA
One thing that I’ve noticed is that the industry is going direct to garment now in pad printing instead of using sewn-in tags for T-shirts, athletic gear, and underwear.
Wendy Neville, President
Richmond Graphic Products, Inc., Smithfield, RI
Cutting out production steps and lowering costs equals the future of printing. Digital has made a huge impact on the industry and it is going to become a larger percent in a printer’s shop than in the past.
Sandy Gramley, High-Volume Segment Product Manager, Americas Region
Hewlett-Packard Co., San Diego, CA
Right now confidence in a green product and security in any printed piece of equipment is important. UV-curable equipment has the second largest installed base of printers. Latex, the most recent technology, has the smallest market share. It cannot be just about putting ink on paper anymore; customers want specific solutions. Workflow and productivity continue to be important.
Frank Cuzzolina, Account Manager
Universal Laser Systems Inc., Scottsdale, AZ
The latest software makes it possible to add a lasered image and put it on any substrate and that’s what people are looking for—the ability to identify products and to do more personalization. They’re also looking to bring more manufacturing in-house.
Mike Green, President
A.W.T. World Trade, Inc., Chicago, IL
The screen-printing industry is becoming more automated. Customers in the screen-printing industry want all processes and packages modified to their specific needs.
Bruce Merklinghaus, VP of Sales and Marketing
Vycom, Scranton, PA
I’m optimistic about 2011. The pessimism is lifting and we see rapid growth in digital printing. In 10 years most T-shirts will be printed digitally too.
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