ASI Show will focus on promotional-product decoration, July 15-17.
“We’re excited to be partnering with ASI to bring this new pavilion to life,” says Tedd Swormstedt, president, ST Media Group International. “ASI’s 50-plus year history in the advertising-specialty market and ST’s 100-plus years serving the signage, decoration, and graphics markets make for a very powerful combination. We see tremendous synergies between our core markets and a great opportunity to help professionals in both of our audiences discover new opportunities and possibilities.” Official media sponsors of the new pavilion are ST Media’s The Big Picture, Screen Printing, and Signs of the Times magazines, along with ASI’s Wearables and Stitches magazines.
Hands-on instruction, demonstrations, and educational sessions will be an integral part of the ASI Show Chicago. Here are just a few of the sessions that are available to attendees:
• “The Essentials of Ad-Specialty Sales,” by David Blaise: Understand and speak the language of promotional-products professionals.
• “CorelDraw: Create Dynamic Design Effects,” by Jay Busselle Design: Professional text effects; specific design techniques to add visual value; power clipping, and other special effects; the Cut-Out Lab; special effects in Photo Paint. (Busselle is also offering an introductory CorelDraw course during the show.)
• “Increase Your Decorated-Apparel Sales,” by James Lamb, Sawgrass Technologies: How to position products and services to capture the interest of your customer; key methods to raising the perceived value of your offerings; how to analyze clients and tailor sales pitches to them; and more.
• “Screen Printing 101 – How to Start (or Improve) Your Own T-Shirt Business,” by Terry Combs, Workhorse Products: A three-hour session that hits on the costs of getting started, necessary equipment and supplies, film output and screen exposure, and more.
On the show’s first day, attendees can experience a free, half-day (9 a.m. to noon) educational session, presented by Stephen M. R. Covey, titled “Selling at the Speed of Trust.” Covey’s presentation will be followed by a networking luncheon, “Meet the Experts,” in which a panel of 13 speakers, industry experts, and distribution representatives will discuss current promotional-product topics. And on July 17, prior to the show’s opening bell, keynote speaker Erik Wahl – the author of the book, Unthink: Rediscover Your Creative Genius – will present “The Art of Vision and Leadership: Awaken Your Creativity.” For the full slate of educational opportunities, along with detailed descriptions, go to the ASI Show website (asishow.com).
The exhibit hall will be open 10 a.m. - 5 p.m. on July 16 and 10 a.m. - 3:30 p.m. on July 17. To pre-register for the show, visit: www.stmediagroup.com/sdpavilion.
Exhibitors in this year’s new Signage + Decoration Pavilion will include (as of May 1):
Atlas Screen Supply 791
Canon Solutions America 575
Earl Mich 981
Foshan Autowin 374
Franmar Chemical 381
Graphics One 774
Innovative Digital Systems 875
Lawson Screen and Digital 979
Magnum Magnetics 475
Ricoma International 787
S&K Manufacturing 975
Workhorse Products 581
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