Some foods just go together. Peanut butter and jelly. Milk and cookies. Bacon and eggs. Chips and salsa. The ingredients, their flavors, combine to elevate the other. Food parings aside, print media and augmented reality (AR) compliment each other similarly.
If it’s closing the new digital divide–the sales lost when a potential customer reads about an item and then forgets to purchase it later–with digital product information buttons and links to e-commerce solutions. Or educating and wowing readers with video, audio, dynamic 3D graphics, interactive AR experiences, and more, AR connects the reader to the digital world and delivers a truly unique experience.
ST Media Group International, a global provider of trade information, began their AR journey on BundlAR’s PublishReality app (enter code “stmg18”) by partnering with LexJet to augment the covers of the Signs of the Times, Big Picture, and Screen Printing magazine covers with video messages from their editors. LexJet also had their own AR enhanced ad that launched a video in each publication.
A bonus to AR is that is also works with digital media, an important factor because all of ST Media Group’s publications are available online.
Adrienne Palmer, the Editor-in-Chief of Big Picture magazine was thrilled her online readers would have the same AR experience as her print viewership.
“This is so cool! And I’m amazed it works via the digital edition. Awesome.”
Unlike with other tech advances that have hurt publishing, augmented reality isn’t disrupting print, but elevating it. It’s creating new inventory to sell for publishers and allowing advertisers and sponsor to tell their brand’s story on a new medium, while creating memorable moments for their readers that are more likely to turn into direct sales.
To learn more about custom augmented reality solutions for print media, email firstname.lastname@example.org.
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