To survive the changing business environment and contend with technological upheavals, printing businesses must assess and promote the value of what they do rather than simply focus on product and process.
Fast forward to today. We still operate with a Medieval mentality. We are well on our way out of the Industrial Era and are mostly out of the Service Economy and onto the Knowledge Economy. Or so we are told by the experts. Any of us who has recently been on a manufacturer’s production floor know this simply is not the case. The production workers still harbor the scarcity model and are extremely reluctant to learn new things or share what they do know. To make matters worse, they resist change in the futile hope that all of the new stuff will just somehow fade away and they won’t have to deal with it.
They are correct to some degree. Take learning digital art for instance. The transition over the last two decades to vector-art creation caused analog artists to completely abandon their traditional drawing and painting methods and learn a new way of creating art—a way that’s easier for the computer to address, but harder for the creator to adjust to. In fact, the interface with the computer has been anything but creative and intuitive. That’s all changing as processing power is now so vast that the entire human interface with the machine is dissolving. In just a few more years, the artists will be back to creating without the annoying and disruptive keyboard, mouse, and computer interface to spoil their creativity. Need evidence? Look at how far digital tablets have come. They are much more natural today, supporting pressure, angle, pencil, and brush behaviors.
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