When it comes to wide-format inkjet printing, printers have delivered some creative artistic, useful, and informative printed projects. Use this article to stimulate your own ideas as to how to approach such a challenge.
By Gail Flower
Thane Smith, R&D quality manager
Intergraphics Decal prides itself on the ability to fulfill almost any printing challenge, including full-color graphics on a branded fleet of vehicles, safety decals with life-saving information, wine labels, faceplates with custom instructions, Dymoflex logos, or floor graphics.
The company’s 100 employees create prints, decals, and product markings for a wide range of customers in Canada, the U.S., and Europe. Every project is customized, which keeps Intergraphics’ in-house graphic-design department, sales management, and executive staff busy. What started in 1969 as a small operation has grown to be a modern facility with offices in here and abroad. The company is ISO 9001 and ISO 14001 certified for quality and environmental management systems, respectively.
Many companies use vehicle wraps to convey their corporate involvement in the community (Figure 3), and this is one example of the kind of work now seen by Intergraphics from companies combining advertising with projects at the local, national, and international level. The customer supplies the artwork, the design department at Intergraphics sizes the image to fit the vehicle, and the operator of the Agfa Jeti 3324 printer tests it for color accuracy, and prints it on adhesive-backed vinyl. Then it’s laminated, trimmed, applied to the vehicle. The vinyl material used was 3M 180C-10 with Comply adhesive, which is formulated for bubble-free application.
A trend today is to do more community-based advertising, and this fits Intergraphics’ manufacturing capabilities. The shop’s range of digital printing and cutting equipment continues to grow along with the needs of the marketplace and build on a solid foundation of medium- and large-format, high-volume screen printing.
Thomas Wink, owner
Thomas Wink of Virtuoso Graphics recently designed a wall wrap for the sandwich shop Trios. Trios contracted with Virtuoso to do all of the graphics, including indoor signage, window graphics, banners, and cut-letter signage. Trios hadn’t planned on adding a wall wrap for their first shop in the Houston area, but after applying paint, they felt that it needed something more. Wink suggested a wrap and created the design for one (Figure 4).
“We felt that a wall wrap would really bring together all the graphic elements in the shop and reinforce their branding strategy,” Wink says.
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