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Words of Warning: A Look Inside Electromark

(July 2007) posted on Tue Jul 10, 2007

Electromark is a comany that made its name by capitalizing on an extremely important segment of the printing industry. Find out how the production of safety-related labels and signage propelled the company to prosperity.


By Ben P. Rosenfield

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E-Guard This class of product can last 30 years or more. These tags are produced on photographic anodized sheets of aluminum and support high print quality and resolution, approximately 1200 dpi. Graphical content, including bar codes and serial numbers, is embedded into the top layer of the aluminum and then sealed to prevent chipping, fading, peeling, and cracking. E-Guard tags meet a variety of UL, federal, and military specs.

All five grades of product present a variety of fonts, and all but AluGuard support the inclusion of bar codes. Customers can purchase tags, signs, and labels decorat-ed with stock designs, a combination of stock and custom elements, or entirely customize their own products. “The key of having a standard template is to meet ANSI and OSHA regulations and not deviate. That’s what those standard templates are about,” Beck explains. “Many companies might have their own interpretation, which is fine as well.”

Electromark’s J-Sign, made of 8 x 16.25-in. polycarbonate, is a good example of a regulatory-compliant product that the end user may customize. Electromark developed J-Sign in 1988 and notes that the hanging sign has become the standard in US nuclear and weapons facilities. It allows users to change displayed warning messages by swapping 1.625 x 8-in. Lexan inserts in and out of the J-Sign’s pockets (three- and five-pocket models are available). The inserts may be pre-fabricated with standardized warning messages and images, or users may opt to purchase blank inserts for complete customization. J-Signs allow users to attach the signs without disconnecting and reattaching the ropes or chains on which the signs will hang. The J-Sign features an ear at its top that, when bent back, allows a rope or chain to be fed through the sign.

Electromark recommends the use of Clearview font, which the company helped research and to which it was granted exclusivity in 1996, on most of its products. This typeface is intended to improve the impact of printed messages and make them more clear to those whose vision is degraded or who may be looking at the signage in low light or from an angle. The font’s appearance in these challenging situations is such that certain letters—such as e, a, and s—that would ordinarily fill in remain open instead.

 

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