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Taking Promotional Products to the Streets

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ASI Promocar makes eight-day cross-country trek.

To Dawn Marie, advertising should be more than an interruption during a football game or part of the scenery on your morning commute. The public relations manager for the Advertising Specialties Institute (ASI, www.asicentral.com) believes in promotional products, which she says can be fun, personal, and functional all at once.

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Graphics and Sign Community Reports Growth

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SGIA industry report looks at equipment purchases, new product areas, and more.

SGIA (www.sgia.org) has released its 2015 Industry Survey of 193 primarily digital graphics and signage providers. Equipment purchases and sales figures are increasing; find out what product areas you should be keeping an eye on, and which you might want to avoid. Keep reading on our sister site.

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Peyton Manning to Deliver Keynote at ASI Show

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“Lessons from the line of scrimmage.”

Five-time NFL MVP Peyton Manning will headline this summer’s ASI Show, July 14-16, in Chicago. The Denver Broncos quarterback’s free keynote, “Lessons from the Line of Scrimmage: Become a Leader in Life,” will take place at 8:30 a.m. on July 16, and will reveal how Manning used dedication, discipline, and leadership on and off the field.

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Expert Apparel: DTG Gets Serious

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Early technology problems have been largely solved, making DTG an attractive and reliable decoration option for many shops.

Direct-to-Garment (DTG) printing has had a brief history in our industry as a viable decoration method. Though there was some prior experimentation, machines capable of producing repeatable and salable products have only been available for a decade. Let’s take a look at this brief history and where we stand with DTG today.

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Budget Inks Introduces Line of Roland Products

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Eco-Maxx Ultra replacement inkjet cartridges.

Budget Inks (www.budget-inks.com) has introduced Eco-Maxx Ultra replacement inkjet cartridges for Roland DGA’s VersaCamm, VersaArt, and SolJet printers. The inks offer improved adhesion, scratch resistance, and gloss. According to Budget Inks, they don’t require different media color profiles and can be used without flushing the printers. The 440-ml cartridges are available in CMYK.

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AXYZ International Releases Trident Cutter/Router

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Multiple functions in one machine.

Designed to provide small to medium sized shops with the functionality that traditionally required two or more machines, the Trident cutter/router from AXYZ International (www.axyz.com) features a triple-head carriage design. A 10-hp router can cut non-ferrous metals, acrylic, wood, and composites; an oscillating knife cuts clean edges on materials such as soft or hard foam boards; and a tangential knife cuts harder and heavier materials such as card stock, foils, corrugated substrates, and most laminates.

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Durst's Large-Format Dye-Sub Printer

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The company's first machine for transfer printing.

Designed for soft signage and other fabric and textile applications, the Rhotex 180 TR dye-sublimation printer from Durst (www.durstus.com) is the company’s first product for transfer printing. The 72-in. roll-fed printer incorporates the firm’s QuadroZ printheads with a max. resolution of 1200 dpi and employs CMYK water-based dispersion inks that are reportedly free of VOCs. Other features include variable-droplet print mode (at 7, 14, and 21 pL), heat print table and post-print hot-air dryer, integrated roll feeding and unwinding system, and 10-L ink tanks.

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Making Money with Dye Sublimation

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Versatility can lead to higher margins...with the right strategy.

Continued from Getting Started with Dye Sublimation Printing.

Sublimation printing creates a number of opportunities to make good money. First, there is the range of products it opens up for decorating. Notes Bernat, “There’s nothing like having a customer look at six different objects printed with exactly the same image and having him ask, ‘How do you do that?’”

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New Agfa Jeti Tauro

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A 100-in. hybrid UV inkjet printer.

Launched at the ISA Sign Expo in April, the Jeti Tauro from Agfa Graphics (www.agfagraphics.com) is a hybrid UV inkjet printer that can print rigid or flexible substrates at speeds up to 2960 sq ft/hr. The 6-color machine, available with optional white and/or primer heads, can print media up to 100 in. wide and can accommodate rigid stock up to 157.5 in. long. Manual loading stands for rigid media are standard with the machine; semiautomatic feeders and stackers are available that Agfa says provide productivity gains of more than 30%. The machine is also capable of parallel board printing.

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Planning Paramount in Multifaceted Campaign

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GFX International prints 147 unique pieces of artwork for Golfsmith International.

Known for its integrated multi-channel approach to merchandising, Golfsmith International needed a retail design and execution firm it could trust to convey its Anything for Golf/Fair-Way media campaign in its stores. The golf specialty store leader turned to longtime partner GFX International (www.gfxi.com) to implement the point-of-purchase aspect of its multi-pronged promotion and brand launch in the 114 Golfsmith stores across the US and 57 Golf Town stores in Canada, which make up the corporate family.

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