The VersaUV LEJ-640FT flatbed UV printer from Roland DGA (www.rolanddga.com) can print substrates up to 6 in. thick and weighing up to 220 lb, making it suitable for a variety of product-decoration and industrial applications in addition to P-O-P displays and signage. The 64 x 98-in. LEJ-640FT uses Roland’s ECO-UV inks and prints 1440 x 1440-dpi graphics in CMYK with white and clear coat onto a wide range of substrates. It’s operated by the handheld EZ Controller, reportedly programmed to provide 0.001-in. accuracy for print registration and printhead height adjustment.
At this writing, I’m still shaking the last vestiges of jet lag from my trip to FESPA 2015. I realized this morning that the show, held in May in Cologne, Germany, was my ninth so-called “big” FESPA (not including the association’s regional events or off-year, digital-only exhibitions). My first was 1992 in Amsterdam.
The holiday season is known for an increase in consumer purchases, making up between 20 and 40 percent of retailers’ annual sales. So it’s no surprise one of the largest cellular providers wanted to advertise during the holiday shopping season. And when better to kick off the campaign but on Black Friday, in 24 malls across the country.
Registration has opened for the 2015 SGIA Expo, to be held in Atlanta, November 4-6. The expo, the largest in North America for the specialty printing industry, will feature three zones that will host free presentations on sustainability, digital textile printing, and garment decoration.
Rich Fairfield travels to international trade shows and client meetings so often that he’s racked up over 800,000 frequent flyer miles. Whether he’s in Shanghai, Hong Kong, Tokyo, or New Delhi, he’s always on the lookout for breakout trends in promotional products.
A picture may be worth a thousand words, but when you want to showcase a unique benefit of a new product and have only seconds to do it, two images may be better than one — provided they’re expertly designed and executed to do the job. When Cincinnati-based KDM P.O.P. Solutions Group (www.kdmpop.com) was asked to create a shelf wobbler to support the launch of Banana Boat’s new SunComfort Sunscreen, the challenge was to communicate that sand easily brushes off the person wearing the product, differentiating it from other sunscreens, at the store level.
From floor and counter graphics to ceiling banners and shelf wobblers, point-of-purchase applications run the gamut. And with today’s digital- and screen-printing technologies, there are more opportunities for print shops to provide compelling signage and graphics to their clients with fewer challenges and quicker turnarounds. Here, we showcase dynamic retail projects from leading PSPs:
At the ISA Sign Expo in April, HP (www.hp.com) unveiled the HP Scitex 11000 Industrial Press, the successor to the discontinued HP Scitex FB10000 line. HP quotes a max. print speed of 6996 sq ft/hr (the equivalent of 127 full-sized sheets) for the 11000, which features the company’s new Smart Coat Technology, applying a thin protective clear layer that HP says may eliminate the need for an additional overcoat or laminate in some applications. The 6-color printer (CMYKLcLm) can print rigid or flexible sheets up to 63 x 126 in. and up to 1 in. thick.
“You are one lucky guy to get to go to Austin. I wish I could join you again. Someday, I will go again and pull prints with you. I never thought I would be screen printing in a bar with excellent music playing right in front of me. Pure joy.” (Daniel Gilsdorf, product development manager for Sefar USA.)
The enhanced SureColor S-Series line of solvent inkjet printers from Epson America (www.epson.com) features completely new print heads, ink sets, and productivity enhancements. The 64-in. machines feature the company’s new PrecisionCore TFP printhead with variable-size ink droplet technology, greater resistance to head strikes, and a new wave form for improved dot placement and accuracy.