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The Retail Graphics Roundtable: Changing Market Conditions

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Myriad factors are creating a volatile environment transforming the types of signage and graphics found in retail stores.

Graphics screen printing most likely originated with retail displays more than a century ago, but that doesn’t mean this sector is staid or safe. New retail construction tailed off even before the Great Recession and may never recover. Amazon and other online-only merchants have taken an astounding share of the consumer’s budget in a very short time. Marketing strategies have been turned upside down as retailers seek new ways to leverage the vast information they have accumulated about their customers and develop highly targeted promotional campaigns.

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Doing the Right Thing

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How to balance your company’s needs with government regulations and customer demand for products that are environmentally friendly and cost effective.

At my company, our team continually struggles to find the best mix of materials and methods to complete each job in a responsible manner while remaining competitive in the marketplace. It isn’t always easy. If we’re honest with ourselves, large-format digital printing has a substantial impact on the environment. The raw materials we use (plastics, metals, inks, laminates, etc.) don’t always do well in landfills. These components are a huge part of our manufacturing process, and because we work in large formats, we produce a lot of them.

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Screen Print Biz Group to Hold Inaugural Meeting in Nashville

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New organization formed to address concerns of professionals in the decorated-apparel industry.

The Screen Print Biz Group, a new decorated-apparel business-management and development alliance, has announced that its first meeting will take place May 8, 2014, in Nashville, Tennessee.

The group is organizing to address the following business issues:

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Wadjet America Opens North American Offices

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New US branch of Switzerland-based Wadjet AG.

Wadjet AG, an international manufacturer of wide-format digital printers based in Switzerland, has announced the start of operations of its North American subsidiary, Wadjet America, Inc. Earlier this year, Mantel Digital AG spun off its wide format digital printer manufacturing business into Wadjet AG, a separate, standalone company.

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Growth Opportunities in Promotional Products

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Ad specialties could offer a simple way to expand your sales — especially if you’re a garment decorator or sign company.

Do me a favor. Take a few seconds and look around your office. Now, count how many logoed items you see. I’m betting you have at least one or two pens advertising your local bank or maybe your dry cleaner, as well as a stylish coffee mug bearing a company’s name and possibly even a T-shirt or cap branded by the sponsor of your kid’s soccer team or the last 5K you ran. Chances are you have a logoed USB, mouse pad, and calendar on your desk, too.

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3M Launches Scotchcal Perforated Window Film IJ67

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5.9-mil, removable pressure-sensitive film for short-term promotional window applications.

Designed for short-term promotional window applications, 3M’s Scotchcal Perforated Window Film IJ67 has a 40% die-perforated pattern that allows the printed image to be seen from the outside of the window while enabling viewers on the other side to see through the graphic.

The 5.9-mil, removable pressure-sensitive film, designed for first-surface applications indoors or outdoors, comes with a poly-coated paper release liner backed with a continuous paper layer, which 3M (www.3Mgraphics.com) says enables easier registration during printing.

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SAi Introduces EnRoute 5.1 Software

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Enhanced routing software boasts new filters, added nesting options, more.

The latest release of SA International’s (www.thinksai.com) SAi EnRoute software for CNC signmaking and fabrication includes more than two dozen productivity-enhancing features and improvements.

Among the enhancements to SAi EnRoute 5.1 are new import filters (including support for Caldera digital registration and contour cut and improved Onyx XML import), additional nesting options for the Automatic Toolpath Processing option, and new Parametric Textures.

SA INTERNATIONAL
www.thinksai.com
 

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PT-8 from Systematic Automation

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Screen printing press for cylindrical items.

Designed to screen print a wide range of cylindrical products, the PT-8 from Systematic Automation (www.systauto.com) uses an eight-station, pneumatically controlled turret that operates solely through compressed air with no electronics or hydraulic components.

Pre-tooled dial plates for different cylinder sizes allow users to quickly change the machine from one job to the next. Press settings such as print speed and squeegee pressure are controlled from a single operator panel.

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International Coatings' Pigment-Dispersion System

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Designed for use with the company’s UltraMix PD formulation software.

Garment printers can create Pantone simulations or standard colors using the UltraMix PD Color System from International Coatings (www.iccink.com), which includes 19 non-phthalate high-pigment dispersions along with two mixing bases.

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New Release of InkSoft Management Software

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Includes support for Brother GT-3 DTG inkjet printers.

The latest release of InkSoft’s (www.inksoft.com) Web-based management software includes integrated support for the Brother GT-3 series of direct-to-garment inkjet printers.

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