Two stories about technology come to mind as I think about retail graphics, one of the themes in this month’s issue. They won’t seem related to retail or even each other at first, so please bear with me.
The first concerns my wife, who until recently was one of the last holdouts using a flip phone. She had been perfectly content not having the Internet as her constant companion – until she got an older smartphone late last year. Within a few months, she grew disgusted with how slowly web pages loaded and asked when she was eligible for an upgrade.
Drytac has added the 63-in. JM63 Pro XD roller laminator to its JetMounter line. The heavy-duty, freestanding JM63 can be used with thermal overlaminates as well as pressure-sensitive overlaminates and adhesives, and features a top roller with an adjustable temperature up to 248 degrees, large diameter non-stick silicone rollers, adjustable speed control up to 20 ft/min, a max. nip opening of 2 in., and five auto-grip supply and take-up shafts with brake tension control.
Dye sublimation has been recognized as a decorating process for decades. But the convergence of a number of trends is creating a market environment that plays to its advantages as never before, according to veteran decorators and suppliers. This is especially the case with small-format sublimation transfer printing on garments and hard goods, where, some assert, the stars have aligned.
EFI has released version 8 of its Digital StoreFront web-to-print and eCommerce platform. New DirectSmile options will extend users’ capabilities to create variable data and personalized direct mail campaigns. Other new features include:
• A new Enterprise Model that allows for multiple interfaces within one client’s Digital StoreFront license in order to serve the client’s subsidiaries;
My Rhinestone Transfers has announced the addition of Mixed Media Lace Transfers, a combination of heat-applied lace and rhinestones produced as one piece to enable application in a single transfer. My Rhinestone Transfers will also offer stock and custom transfers; 25 rhinestone colors and 14 lace colors are available.
MY RHINESTONE TRANSFERS
Drytac has introduced Polar pressure-sensitive vinyl for indoor and outdoor applications. The highly opaque, 3.2-mil vinyl is available in matte or gloss finishes and in permanent or removable adhesive versions. The permanent version, for usage longer than 3 years, is recommended for outdoor applications such as signage and construction barricades, while the removable option is designed for advertising and P-O-P displays. Use with an overlaminate is suggested for max. durability. The films, available in 54- and 60-in.
Avery Dennison has launched Hi-Tack high-performance adhesive with Easy Apply technology, intended for harsh outdoor environments. Hi-Tack is designed to adhere to challenging substrates that undergo heavy wear and tear in such OEM applications as 4x4s, boats, dirt bikes, and industrial machinery, products that often employ powder-coated paints, low-surface energy plastics, fiberglass, and protective clear coats. Easy Apply air egress technology enables faster installation while reducing the likelihood of air bubbles during application.
Madeira (www.madeirausa.com) has released BurmilanaCo embroidery thread, a 12-weight, 50/50 blend of cotton and acrylic designed for special effects such as chenille embroidery, chain stitch, fringing, and decorative seams. Available in 72 colors, including 7 mixed tones, and recommended for use with a #100/16 needle.
Onyx Graphics (www.onyxgfx.com) has announced version 11.1.2 for its range of software, featuring integrated access to HP’s WallArt application. Users of Onyx Thrive, Textile Edition, and RIPCenter software packages will now be able to expand into wallcoverings and interior décor applications with new features for design and customization, including a one-step HP WallArt button in Onyx RIP-Queue.
Visual Magnetics (www.visualmagnetics.com) has added VM-PolyEdge to its line of MagnaMedia, including the white polyester VM-PolyEdge ULS and the white polypropylene VM-PolyEdge UV.
VM PolyEdge ULS is a PVC-free, 7.1-mil magnetic-receptive film with a satin print surface, designed for durable displays and P-O-P signage. Available in 50-, 54-, and 60-in. widths.