In the last issue of Screen Printing, I discussed using Facebook to build very precise target and custom audiences for your prospecting efforts. This month, I’ll expand on the potential of advertising to these precise audiences. But before I dive into the details of the different types of Facebook campaigns you can do, some background is in order.
Every technical support person in the industry has at least one anecdote of a mysterious quality-control problem that was eventually traced to the exposure unit sitting in the corner of the screenroom. My favorite involves a shop that suddenly began experiencing screen breakdown during its production runs. The technician checked the ink and press parameters to see if something was attacking the stencils. She looked into QC records from the emulsion manufacturer, the coating procedures in the shop, and the exposure unit’s functionality and could find no explanation.
Mimaki USA, a leading manufacturer of wide-format inkjet printers and cutters, today announced the Mimaki JV300 Series of production-speed, eco-solvent printers. The Mimaki JV300 Series made its worldwide debut at FESPA in Munich, May 20-23, 2014; it will be available for hands-on demonstrations at all Mimaki Technology Centers and select exhibitions in the U.S. beginning in June 2014.
Designed for high-volume textile-printing operations as well as those with fluorescent screen-exposure systems and other low-intensity light sources, Orange Ultra-Fast is a ready-to-use SBQ-sensitized direct emulsion formulated with a masking color that reduces light scatter during exposure. According to Ulano (www.ulano.com), the high-contrast color of the emulsion improves stencil resolution and definition, and permits shops to use less-expensive white (rather than dyed) mesh.
Aimed at small- to medium-sized print-service providers, the HP Latex 300 Series adds three new models to HP’s (www.hp.com) line of wide-format latex inkjet printers. The new models are all six-color (CMYKLcLm), 1200-dpi printers that use HP 831 Latex printheads with third-generation HP 831 inks offering comparable scratch resistance to solvent inks on PVC banners and vinyl, according to the company. Inks are furnished in 775-ml cartridges and have outdoor durability of up to three years (five with lamination).
Designed specifically for screens generated through computer-to-screen (CTS) systems, the NuArc D-Scan exposure unit from M&R (www.mrprint.com) is a vertical unit that employs UV LED scanning technology to save energy costs and reduce screen-exposure time. The unit can accommodate a maximum screen size of 26 x 43 in. and will expose direct emulsions, capillary films, and indirect stencil systems. M&R’s Job Recall function allows operators to save and recall exposure settings and name them with specific mesh/emulsion parameters for future jobs.
I met two young designers recently who attended a weekend workshop here at Squeegeeville. Their back story totally blew my mind once I got my head around what they’re doing in their business and had a look at their website. They’ve developed a unique concept, one that seems to be working quite well and that has me wondering if I understand the business we’re in quite as well as I thought I did.
Want to make money? Go to where the customers are. Some apparel decorators are taking that adage quite literally, traveling to events to perform on-site embellishment that includes direct-to-garment digital printing and, in at least one instance, screen printing. For some, the market for on-site embellishment is their primary business. For others, it’s a niche add-on to their brick-and-mortar operation. Regardless, practitioners say good margins and growing demand make on-the-spot imprinting a good game to be in.
With the promotional-products industry continuing to grow, reaching sales upward of $20 billion in 2013, many printing companies are looking to add another profit center or grow their existing ad-specialty business. You can learn more about this exciting growth opportunity at the ASI Chicago Show, taking place July 15-17 at the McCormick Place convention center and featuring the new Signage + Decoration Pavilion hosted by ST Media Group, parent company of Screen Printing magazine, in partnership with the Advertising Specialty Institute.
Mimaki USA, a leading manufacturer of wide-format inkjet printers and cutters, today announced several appointments in management, sales, marketing and service positions. These appointments are a result of Mimaki Engineering’s overall strong sales growth of 29.8% in 2013 over 2012 , and will support expected continued growth in the wide-format printing market.