Designed for soft signage and other fabric and textile applications, the Rhotex 180 TR dye-sublimation printer from Durst (www.durstus.com) is the company’s first product for transfer printing. The 72-in. roll-fed printer incorporates the firm’s QuadroZ printheads with a max. resolution of 1200 dpi and employs CMYK water-based dispersion inks that are reportedly free of VOCs. Other features include variable-droplet print mode (at 7, 14, and 21 pL), heat print table and post-print hot-air dryer, integrated roll feeding and unwinding system, and 10-L ink tanks.
Continued from Getting Started with Dye Sublimation Printing.
Sublimation printing creates a number of opportunities to make good money. First, there is the range of products it opens up for decorating. Notes Bernat, “There’s nothing like having a customer look at six different objects printed with exactly the same image and having him ask, ‘How do you do that?’”
Launched at the ISA Sign Expo in April, the Jeti Tauro from Agfa Graphics (www.agfagraphics.com) is a hybrid UV inkjet printer that can print rigid or flexible substrates at speeds up to 2960 sq ft/hr. The 6-color machine, available with optional white and/or primer heads, can print media up to 100 in. wide and can accommodate rigid stock up to 157.5 in. long. Manual loading stands for rigid media are standard with the machine; semiautomatic feeders and stackers are available that Agfa says provide productivity gains of more than 30%. The machine is also capable of parallel board printing.
Known for its integrated multi-channel approach to merchandising, Golfsmith International needed a retail design and execution firm it could trust to convey its Anything for Golf/Fair-Way media campaign in its stores. The golf specialty store leader turned to longtime partner GFX International (www.gfxi.com) to implement the point-of-purchase aspect of its multi-pronged promotion and brand launch in the 114 Golfsmith stores across the US and 57 Golf Town stores in Canada, which make up the corporate family.
The VersaUV LEJ-640FT flatbed UV printer from Roland DGA (www.rolanddga.com) can print substrates up to 6 in. thick and weighing up to 220 lb, making it suitable for a variety of product-decoration and industrial applications in addition to P-O-P displays and signage. The 64 x 98-in. LEJ-640FT uses Roland’s ECO-UV inks and prints 1440 x 1440-dpi graphics in CMYK with white and clear coat onto a wide range of substrates. It’s operated by the handheld EZ Controller, reportedly programmed to provide 0.001-in. accuracy for print registration and printhead height adjustment.
At this writing, I’m still shaking the last vestiges of jet lag from my trip to FESPA 2015. I realized this morning that the show, held in May in Cologne, Germany, was my ninth so-called “big” FESPA (not including the association’s regional events or off-year, digital-only exhibitions). My first was 1992 in Amsterdam.
The holiday season is known for an increase in consumer purchases, making up between 20 and 40 percent of retailers’ annual sales. So it’s no surprise one of the largest cellular providers wanted to advertise during the holiday shopping season. And when better to kick off the campaign but on Black Friday, in 24 malls across the country.
Registration has opened for the 2015 SGIA Expo, to be held in Atlanta, November 4-6. The expo, the largest in North America for the specialty printing industry, will feature three zones that will host free presentations on sustainability, digital textile printing, and garment decoration.
Rich Fairfield travels to international trade shows and client meetings so often that he’s racked up over 800,000 frequent flyer miles. Whether he’s in Shanghai, Hong Kong, Tokyo, or New Delhi, he’s always on the lookout for breakout trends in promotional products.
A picture may be worth a thousand words, but when you want to showcase a unique benefit of a new product and have only seconds to do it, two images may be better than one — provided they’re expertly designed and executed to do the job. When Cincinnati-based KDM P.O.P. Solutions Group (www.kdmpop.com) was asked to create a shelf wobbler to support the launch of Banana Boat’s new SunComfort Sunscreen, the challenge was to communicate that sand easily brushes off the person wearing the product, differentiating it from other sunscreens, at the store level.