Three major events have taken place over the last two years that will affect your business moving forward. The first is the rise of the smart phone and the introduction of local search marketing. Google recognizes this, and now the results of Google Places often will control more than half the search results of page one for a local search.
Wasatch SoftRIP, now at version 6.8, features a new Separations mode that’s designed to detect the correct spot color and process separations to produce for incoming jobs automatically. Wasatch says it also offers enhanced support for dye sublimation and textile printing, enhanced support of custom inksets for most popular printers, improved handling of PDF files that involve transparency, and more. Another upgrade was made in the way SoftRIP supports custom inksets for popular printers.
Vision control is necessary for digital finishing systems, according to i-cut Inc. (www.icutvision.com), because all printed materials contain size, rotation, and scaling distortions that, if not corrected, will lead to inaccurate digital die cutting. Version 7.1 of i-cut Vision, part of an integrated hardware and software solution, offers new features that i-cut says compensate for these distortions and enable digital cutting systems to produce error-free results.
Océ (www.oceusa.com) says its new Arizona 360 GT and Arizona 360 XT feature enhancements over previous models that enable users to increase productivity and application versatility and open doors to technical and industrial applications. The Océ Arizona 360 GT model features the standard table size of 49 x 98.4 in. (1245 x 2500 mm); the Océ Arizona 360 XT model’s table is 98.4 by 120 in. (2500 x 3048 mm). Both offer an Express Mode print speed of up to 377 sq ft/hr (35 sq m/hr).
MACtac and Nazdar recently made a warranty available that features MACtac’s REBEL media and Nazdar’s 3500 series screen inks. The warranty is part of MACtac’s Open-Image Warranty program, which covers certain combinations of approved printers, inks, and laminates or clear coats used with the company’s graphics media.
Automatic garment presses are designed to deliver print-production speed and accuracy, access to more colors and effects, and higher levels of consistency and output quality. Many models are available to accommodate new shops or facilities without much floor space to spare, growing businesses that need greater capacity than manual presses can offer, and large-scale operations that print garments in the millions.
ST Media Group International has selected Phoenix as the location for the 2012 Signage and Graphics Summit (SGS), the premiere educational and networking event for producers of on-premise signage, outdoor advertising, and promotional graphics and displays. The conference will be held January 23-25, 2012, at the Arizona Grand Resort.
I’ve visited numerous printing facilities in the almost nine years I’ve been covering this industry. I’m always amazed by how many shops still operate garment and graphics screen presses that are 25 years old—or older. Some show their years of service plainly, while others are more cosmetically endowed. They may bear the names of manufacturers long gone or carry the logos of major players still going strong in the press-building business. Either way, these machines typically operate as effectively and efficiently as they did when they were new.
One of the first art prints I made hangs on the wall in my living room. It’s been around since 1982, and although the basic elements are still there, some of the colors, especially the reds and purples, have faded to the point that they can’t be distinguished from each other. If this print is like many from that time period, if popped out of the frame, it has probably yellowed as well.
The cost of raw materials for garments has changed over the past several years along with the garment market itself. Even though cotton remains the most widely used material in apparel manufacture, environmental disasters around the world have devastated large portions of the global cotton crop, thereby causing the prices for cotton to skyrocket.