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  • It takes more than artistic talent to create effective large-format graphics. You also need to have a firm handle on the way big promotional images are perceived and how to use various design elements to make them grab the attention of viewers. Presented here are a few basic rules that, when followed, will result in graphics that print correctly and deliver their promotional message effectively.
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  • Mandel offers some tips designed to help Mac users save time and avoid potential problems when preparing art files.
  • Veterans in the outdoor-graphics industry discuss how their companies have dealt with changes in the market and how other recent issues, such as the economic recession and the push for sustainability, have impacted their businesses.
  • The old saying "knowledge is power" is more true today than ever before. Find out why old ways of thinking and applying information need to be changed in order for business and society to flourish.
  • Garment screen printers seem to be fixated on white plastisol inks. Find out why.
  • Trimingham describes how creatively reducing expenses can allow you to earn more in the long run and keep your valuable workforce on the payroll.
  • Get some belt-tightening tips for surviving an economic slowdown and find out how to emerge stronger and more profitable when business picks up again.