ASI Show and ST Media Group Launching New Signage + Decoration Pavilion

Equipment, software, and supplies will be showcased at the ASI Chicago Show in July.

The ASI Show and ST Media Group International (parent company of Screen Printing magazine) have announced an agreement to cooperate on the launch of a new Signage + Decoration Pavilion at ASI’s Chicago tradeshow, which takes place July 15-17, 2014 at McCormick Place.

The Signage + Decoration Pavilion will feature equipment, consumables, software, and supplies related to sign manufacturing, promotional-products decoration, apparel decoration, and wide-format digital printing of graphics. In addition, visitors can also take advantage of special education workshops devoted to expanding or entering new businesses as well as interactive demonstrations on a variety of decorating processes.

The ASI Show Chicago, produced by the Advertising Specialty Institute (ASI), is the largest ad-specialty event of the summer, typically attracting more than 4000 distributors from nearly 2000 firms, ASI reports. The 2014 Chicago show will feature a keynote by internationally recognized graffiti artist, author, and entrepreneur Erik Wahl, as well as a half-day education program by leadership expert Stephen M.R. Covey.

“ST is excited to be partnering with ASI to bring this new pavilion to life,” says Tedd Swormstedt, president, ST Media Group International. “ASI’s fifty-plus year history in the advertising specialty market and ST’s 100-plus years serving the signage, decoration, and graphics markets make for a very powerful combination. We see tremendous synergies between our core markets and a great opportunity to help professionals in both of our audiences discover new opportunities and possibilities.”

Official media sponsors of the new pavilion will be ST Media’s The Big Picture, Screen Printing, and Signs of the Times magazines, along with ASI’s Wearables and Stitches magazines. ST Media will invite pre-qualified industry professionals to visit the pavilion and attend the ASI Show. Most prospective attendees are successful business owners or operators in the screen printing, sign, and wide-format printing markets who are either already offering promotional products or who are interested in adding them to their existing lines.

“ASI is delighted to launch a brand new pavilion with ST Media, a family-owned company with vast experience managing customer and supplier relationships,” says Timothy M. Andrews, president of the ASI Show and president and CEO of ASI.“The new pavilion is a great way to provide a one-stop destination for entrepreneurs interested in expanding their existing business or branching out into new business opportunities provided by adjacent markets. I encourage everyone attending the Chicago show to stop by.”




View more from this Screen Printing issue