Drupa 2016 to Feature Six-Theme Innovation Park

Topics include multichannel publishing and marketing to process optimization and automation.

International print and cross-media tradeshow drupa 2016 (www.drupa.com) will feature the drupa innovation park (dip), made up of six theme parks across a variety of industry trends and topics. First introduced at drupa 2004, the dip will cover more than 32,000 square feet in Hall 7.0 at the Düsseldorf, Germany, show from May 31-June 10.

“In line with the strategic restructuring of drupa 2016 and its focus on highlight topics, the dip will give visitors a chance to get insights into the technologies of the future,” says Sabine Geldermann, drupa director.

The six themes will be:

1. Multichannel Publishing and Marketing Solutions
This area will cover topics such as management of cross-media content; web, app, and database publishing; and marketing and brand management solutions. The park will also address trends such as augmented reality, NFC applications, and customized mass production.

2. Web-to-Media and E-Commerce
This area will focus on trends in web-to-publish and web-to-print; e-commerce and shop platforms; cloud publishing and web editors for design and print; and HTML5 .

3. Process Optimization and Automation
The third zone will include the following topics: management information systems, enterprise resource planning, print automation with JDF/JMF, workflow management from prepress to finishing, process and quality control systems, industrial robots, and automation technologies.

4. Added Value in Print
This sector will focus on finishing, further development of print products, including innovative substrates, new finishing methods, packaging, label printing and displays, green printing, and secure printing.

5. Innovations in Printing Technologies
This zone will present modern printing and process technologies such as functional printing, printed electronics, 3D printing, prototyping, visualization, and workflow.

6. Business Models
This area will focus on new business concepts and models, strategic cooperation, marketing platforms, finance concepts, franchising, and license models.

Registration details will be available at the end of March.

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