Drupa Releases Global Trends Report
Packaging sector tops list of ‘confident’ markets.
Drupa’s fourth Global Trends report, which tracks economic and market developments across the global printing industry, has been released. Surveys were completed by 839 printers and 331 suppliers around the world. Highlights include:
• Forty-two percent of printers described their business as in a “good” economic state, while 56 percent of suppliers described their company’s economic condition as “good.”
• The most economically confident market sector is the field of packaging and functional printing.
• Top investment priorities were reported as: finishing (52 percent), print technology (51 percent), and prepress/workflow/MIS (42 percent).
• Both printers and suppliers agree that the biggest hindrance to growth is a lack of demand creating strong competition.
A summary of the report can be found here.