EFI Makes Strategic Investment in Raster Printers
Foster City, CA-based EFI recently completed a strategic investment in Raster Printers, San Jose, CA., creating an alliance to target the growing market for environmentally friendly UV inkjet printing. Raster Printers offers a line of wide-format UV inkjet printers marketed under the Daytona brand name. EFI’s product portfolio includes Fiery digital color print servers, VUTEk wide-format inkjet printers, and more.
“Raster Printers, under the leadership of Rak Kumar, has developed market-leading products in wide-format UV inkjet printing,” says Chet Pribonic, senior VP and general manager of EFI VUTEk. “By investing in Raster Printers, EFI continues to demonstrate its dedication to bringing the broadest array of innovative products to the printing industry, especially in the growing display-graphics market. Raster’s products offer an ease-of-entry strategy for printers wishing to take advantage of the huge market opportunity offered by roll-to-roll and rigid-substrate UV printing of display graphics.”
Rak Kumar, president of Raster Printers, says the partnership with EFI comes at a great time for the company and its customers, adding that “EFI will help us deliver the quality and reliability that our customers expect and enable us to increase the level of innovation we can jointly introduce into the UV wide-format market. We are also excited about the opportunity to leverage EFI’s global sales and marketing footprint to increase market awareness for Raster Printers’ products and to gain access to EFI’s large customer base.”