EskoWorld 2014 Features New Products and Technologies
Keynote speaker Rob Wallace among the highlights.
Esko held its annual EskoWorld 2014 conference this past June at the Walt Disney World Swan & Dolphin in Lake Buena Vista, Florida. During the four-day meeting, more than 700 users, industry partners, product specialists, and support staff were offered a mix of presentations, demonstrations, hands-on training, and labs revolving around the future of Esko technologies, as well as myriad networking and team-building opportunities.
The 90-plus sessions offered insight into the Esko experience, including flexo platemaking, packaging prepress, color management, structural and 3D design, brand management, digital label and large format print, and digital finishing.
- A general session, including an EskoWorld Keynote by Bernard Zwaenepoel, Esko senior vice president, a presentation on software business, and a preview of Suite 14, a collection of new and updated software designed for brand owners, pre-media houses, converters, sign and display producers, and commercial printers.
- "Disney's Approach to Brand Loyalty," presented by The Disney Institute, which provided insight into how the relationship between experiences and brand generates grander results through greater customer loyalty.
- Keynote "Hyper Customization: Engaging Consumers with Personalized Package Design" by Rob Wallace, chief brand advocate at Wallace Church, a Manhattan and San Francisco-based brand identity strategy and package design consultancy, which explained how new advances in digital printing make it viable for marketers to engage consumers on a truly individual basis.
The next EskoWorld event is planned for June 2015 in Scottsdale, Arizona.