FUJIFILM Graphic Systems Realigns Sales Force
FUJIFILM Graphic Systems USA, Inc., Valhalla, NY, announced changes in its sales organization. The company says the changes are structured around the latest digital solutions and are designed to better address customer needs.
Fujifilm says it has responded to the “digitizing of the printing industry” and has nearly doubled the sales force to these segments. “These are significant areas of growth in our industry, and we’re seeing customers often add both digital printing and wide-format solutions to their business roster,” says Phil Kane, vice president, national digital sales for Fujifilm. “Our partnerships with key manufacturers, and our expertise in integrating those solutions into an existing workflow put us in a unique position to help printers move their business to the next phase.”
Fujifilm realigned its electronic imaging sales team to give customers more direct access to the organization, including technical support. Additionally, Fujifilm restructured its sales territories, aligning regional management more closely to account managers and sales specialists.