Harbinger Sign Expands Team to Meet LED Retrofit Demand

Eleven new employees added following recent company growth

Harbinger Sign expands team to meet LED retrofit demand and staff new national call center


JACKSONVILLE, Fla. (Sept. 17, 2012) — Harbinger Sign, a national sign engineering and manufacturing company, has hired 11 new employees. The new hires will help meet growing demand for the company’s patented LED Retrofit Kit, the first ever in the sign industry, and support the company’s new national call center for sign maintenance. Harbinger is one of the nation’s leading sign companies, with more than 100 employees.

“Our LED Retrofit Kit is in great demand because it meets a pressing challenge in our industry—how to convert existing fluorescent signs to LED quickly, while maintaining quality,” said Steve Williams, Harbinger’s president. “Since its launch, we have tripled our revenue. We’re excited to bring on more talented team members as we continue to grow.”

Retrofitting is the process of changing lighting and electrical components within the sign and leaving the exterior intact. The patented kit equips installers with everything needed to retrofit a sign from fluorescent to LED lighting on site within one to three hours. It has paved the way for national multi-location businesses to convert hundreds to thousands of sites at a time, easily and cost-effectively.

In January of this year, Harbinger opened a call center in Dallas, Texas—its first location outside of Jacksonville—and welcomed Tim O’Donnell as Executive Vice President, charged with growing the Dallas operation. The Dallas site serves as a national, dedicated call center providing sign and lighting maintenance, lighting retrofits, and energy management of all Harbinger products.

Eight of Harbinger’s new employees are based in Jacksonville, and three work in Dallas. New Jacksonville team members include:

Michelle Bourne, Accounts Payable
Bourne’s many responsibilities include managing vendors’ invoices and ensuring the accuracy and completeness of purchase orders. Prior to joining Harbinger, she was the Finance Manager for ABS CBN Foundation. Bourne holds a bachelor’s degree in accounting.

Jill Cerverizzo, Project Manager
Cerverizzo manages turnkey projects for a range of multi-location clients. She has five years of sign-industry project management experience, specializing in national and multi-national corporate mergers, acquisitions and brand conversions. Cerverizzo is a graduate of Duquesne University in Pittsburgh.

Paul Charles, Project Manager
Charles brings more than 15 years of experience in sales and account management to his new position. A graduate of the University of North Florida, Charles previously worked at AJC Logistics as an Operations Specialist, focused on process-driven standards and logistics.

Makenzie Choate, Human Resources Manager
Choate oversees all of Harbinger’s day-to-day human resources functions, including performance management, legal compliance, payroll administration, and benefits administration. Choate received her Professional in Human Resources (PHR) certification in December 2010. Prior to joining Harbinger, Choate was a senior HR generalist at FIS.

Erin Hall, Project Coordinator
Hall coordinates projects for one of Harbinger’s largest clients, a national convenience-store chain. Prior to joining Harbinger, Hall worked with Jacksonville’s Museum of Contemporary Art. She studied graphic design at the Savannah College of Art and Design.

Rob McLevy, Shipping/Logistics
With 25 years of transportation and logistics management experience in both civilian and military roles, McLevy manages Harbinger’s shipping department. Prior to joining Harbinger he was transportation manager for Multi-National Security Transition Command in Baghdad, Iraq. He holds a bachelor’s degree in computer science.

Lisa Petrine, Project Manager
Petrine manages Harbinger’s West Coast projects. She previously worked at Harbinger as an executive assistant and has a bachelor’s degree in education recreation management.

Chana Stoddard Saavedra, Graphic Designer
Saavedra has 15 years of design and illustration experience. In her new role, she designs the creative look of clients’ signs. Saavedra has a bachelor’s degree in visual communication and design from the University of Nebraska at Kearney.

New Dallas team members include:

Megan Bird, Project Coordinator
Bird coordinates sign and lighting maintenance and service. Bird received her bachelor’s degree from the University of Oklahoma.

Michael Hopens, Graphic Designer
Hopens brings more than 15 years of experience in the sign industry, previously working for FASTSIGNS, Federal Heath Sign Company, and, most recently, US Signs. He has a bachelor’s degree in fine arts from Texas A&M, with a minor in electronic media.

Liz Nicolet, Project Manager
Nicolet manages multi-site sign conversion projects and runs the Dallas-based national service department. Nicolet is a graduate of the University of Kentucky and has a master’s degree in public communication from American University in Washington, D.C.

About Harbinger
Harbinger, formerly Quality Sign Company, is a national sign engineering and manufacturing company headquartered in Jacksonville, Fla. Founded in 1962, Harbinger has served some of the world’s most-recognizable brands for more than five decades. Its clients include 7-Eleven, Gate Petroleum, Edwin Watts Golf, The Jacksonville Jaguars, CircleK and Baker Industries. In 2010, Harbinger developed and patented the industry’s first-ever LED Retrofit Kit, which equips installers with everything needed to convert a sign from fluorescent to LED lighting on site within one to three hours. For more information, visit


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