Point-of-Purchase, Signage Markets Increase

Report by Smithers Pira projects figures for 2020.

Smithers Pira (www.smitherspira.com) has released “The Future of Signage in an Electronic World to 2020,” a report exploring trends and technological developments in the P-O-P and printed signage market. Amounting to 12.8 billion square meters of material in 2014, the market was worth more than $49.4 billion and is projected to reach $49.8 billion by 2020, according to the report. Indoor signage, which accounted for 72 percent of the market, is projected to grow on average by 1.2 percent, while outdoor signage accounted for the remaining 28 percent and is expected to decline at an average rate of 0.4 percent. The growth of dynamic digital signage is suggested as partially responsible for this decline.

The Asian market, which currently accounts for 48 percent of output, is expected to increase its share to 54 percent; Latin America’s portion is also projected to grow at an average rate of 1.5 percent. Western European and North American markets, however, are expected to decline in the forecast period.

The report indicates factors influencing demand from population growth to the rising popularity of dynamic digital signage – a market which is predicted to total approximately $17 billion by 2017.

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