SGIA Expo Keynoter Inspires Attendees to Increase Productivity

Todd Cohen relays the importance of managing and motivating the sales force.

Renowned sales professional Todd Cohen will present new ideas about managing and motivating your sales force, as well as how to increase profits through effective selling during the Keynote Breakfast on October 19 at the 2012 SGIA Expo in Las Vegas.

“Today’s competitive and aggressive economy demands that companies and their leadership are doing everything they can to manage and motivate their entire organization to higher levels of productivity and accountability,” said Cohen. “It’s a balancing act, and it takes some skill and practice to make sure all of the components are in place to guide and lead your sales team and your company to success.”

In this highly interactive Workshop, “Sales and More Sales for Specialty Imaging,” Cohen will instruct Expo attendees on what they need to know and focus on when building a sales culture for 2012 and beyond. Topics will include:

Everyone’s in Sales — what this really means
The three components of a Sales Culture, and how you can build yours now
Why your sales team is only one part of your sales engine
The role of the sales team in leading the way to create a Sales Culture
For more information about the 2012 SGIA Expo Keynote Breakfast and to register, visit, Keyword: 2012Expo.

SGIA – Supporting the Leaders of the Digital & Screen Printing Community
“Specialty imaging” comprises digital imaging, screen printing and the many other imaging technologies SGIA members use, including those they’ll tap in the future. These are the imaging processes and technologies employed to create new products and to enhance existing products including point-of-purchase displays, printed electronics, membrane switches, signs, advertisements, garments, containers and vehicles. Make the most of your specialty imaging business.


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