Software for Variable-Data Printing


SmartStream Designer 4.0 from HP ( is a software solution that’s designed to extend variable-data printing (VDP) to large-format applications. According to HP, SmartStream Designer 4.0 streamlines prepress processes and helps users create, integrate, and preview all versioned jobs with any combination of fixed data, variable text, and image elements. Using different media designed from the same SmartStream Designer files, print-service providers can create multi-application campaigns ranging from large-format posters for point-of-sale to postcards for loyalty and special-offer campaigns.

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