Stahls’ ID Direct Launches Distressed Flock

New textures add interest in garment printing.

 Stahls’ ID Direct, provider of heat printing products and technology for garment decorators, iannounced the launch of its Distressed Flock collection.

Inspired by vintage trends and retro designs, Distressed Flock has a super soft texture and is available in 19 colors. Decorators can choose from one or two-color designs in a wide variety of fonts and layouts, which can be ordered with or without tails. Orders arrive on a plastic carrier and can be applied with a heat press in just seconds.

Distressed Flock appeals to a variety of markets from collegiate to commercial and can be seen on just about anyone from students to celebrities. It’s perfect for adding extra dimension to lettering and because it is more lightweight than appliqué, it can be used on thinner garments such as T-shirts and tank tops.

“Inspired by the rise in distressed fashions, Distressed Flock is a great way to update an entire product line. This fashion-forward option can be used to promote schools, clubs, or businesses and offers unlimited profit potential,” stated Jason Murphy, National Sales Manager for the GroupeSTAHL Sales Alliance.



Dealers for Stahls’ ID Direct may purchase Distressed Flock online at

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