Impression Expo 2020 Pet Rescue Fundraiser - A Success!
At the recent Impressions Long Beach Expo 2020, International Coatings showcased new display samples featuring the mosaic art of Jolino Beserra. When International Coatings initially approached Mr. Beserra with the idea of holding a Meet & Greet at the show and tie in a charity drive featuring shirts printed with one of Mr. Beserra’s original designs, he enthusiastically agreed.
The Beserra household has a long history of mixing “art and dogs.” For nearly 40 years they have been taking in and caring for street dogs. Currently, they support a ‘six-pack’, ranging from a 4-pound Weeniehuahua named Jane Ear to a 75-pound Lab/Setter mix named T-Bone.
For the charity drive, Mr. Beserra created a one-of-a-kind mosaic animal rescue design that International Coatings transposed and printed onto T-shirts. The inks used on the print included International Coatings’ new FX Gel Gloss Clear™ to highlight part of the design. Cotton Heritage graciously donated 300 of their premium ring-spun cotton shirts to the cause.
During the Meet & Greets at International Coatings’ Impressions Expo show booth, Mr. Beserra signed the T-shirts for any donors who came by. Through the generous response of the show attendees, over $500 in donations was collected. Mr. Beserra was thrilled with the response to the charity drive and will donate these initial proceeds to Old Friends Senior Dog Sanctuary (https://ofsds.org/ ).
The pet rescue charity drive continues. Shirts are available at https://davidedwardbyrdposters.bigcartel.com/. Mr. Beserra hopes to raise additional funds to support two additional pet rescue organizations - Harley’s Dream (https://harleysdream.org/) whose mission is to end puppy mills, and Flying Fur (https://flyingfuranimalrescue.org/), a non-profit dedicated to saving animals from kill shelters and euthanization.
About International Coatings
For over 62 years, quality products, innovation and superior customer service have been the hallmarks of International Coatings Company™. International Coatings is a pioneer in the production of vinyl and urethane plastics, specialty coatings and paints, and adhesives, and a leader in the development of textile screen-printing inks. International Coatings has the product line, formulation capabilities and experience to make your ideas a reality. For more information, please visit www.iccink.com.
About Jolino Beserra
Mr. Beserra, a graduate of Art Center College of Design, left a lucrative career in entertainment industry advertising to create Byrd/Beserra Studios with David Edward Byrd. Today he focuses on creating masterpieces for commercial and residential mosaic installations. His work can be seen at public libraries, parks, and private residences across the United States. Mr. Beserra can be reached through his website at jolinoarchitecturalmosaics.com.